Personally, I’ve really missed bouncing off ideas in the workplace. I think now we’ve learnt how to use our time when we’re together a lot more productively. I guess when you’re put in that position, you don’t really have time to weigh up what’s going on, really. We’re quite a small team and we’re really close-knit, so we made the best out of the situation. We started working from home straight away. As the creative director of Billionaire Boys Club EU, how did you and your team navigate through this period? I agree: it’s been a great time for reflection. I do what I love and I love what I’m doing, so I guess it was a good time for me to analyse what I do love about my job, and why. I feel like I’ve always known myself pretty well, but it’s been nice to have some time to have a look around and think about what’s really important. We’re finally out of lockdown-how have the last 18 months been for you, in your world? I’m meeting Sainté later today, as we’re producing a vinyl record together that will be released exclusively with BBC. Ross Westland: I’m currently at home in London. In order to get a better understanding of the current positioning of the brand, its roots, and where it will go in the near future, we caught up with Ross Westland to find out more.ĬOMPLEX: Hey, Ross! It’s great to be speaking with you today. Where are you right now? Just last week, Billionaire Boys Club EU debuted the first drop from its ICECREAM sub-label featuring Don Toliver sporting some eye-caching threads. This eventually led to him becoming the Creative Director of BBC EU in 2018-one of the youngest CD’s in fashion, aged just 26-with his other passions, music and art, shining through in every campaign.

After he graduated in 2012, Westland, then aged 21, moved to London and landed himself a job at the branding agency ‘a number of names*’, where he worked on a number of style brands, including BBC. It’s also cool to design for some of the smaller, luxury boutiques and stockists, rather than having to worry about the greater commercial demands.”īorn and raised in the often forgotten English town of Leamington Spa, Ross Westland’s style journey began when he decided to major in Fashion Marketing & Branding at Nottingham Trent University. “The brand DNA remains the same, but just being sat in London is so different from being sat in New York or Tokyo. “We’re able to create a whole range in London, for example,” Westland explained to Complex over Zoom. Building on the label’s motto that “wealth is of the heart and mind, not the pocket”, BBC EU-under the helm of Creative Director Ross Westland-is committed to exploring cultural scenes from the ground up. Last year, Billionaire Boys Club announced its European arm as a standalone brand. Still going strong some 16 years later, the BBC brand has become a staple in hip-hop and beyond, with HQ’s in Tokyo, NYC and London. Double clear vinyl.With roots in high fashion, music, design and alternative youth culture, multidisciplinary artist Pharrell Williams and Japanese streetwear pioneer Nigo decided to join forces and create a luxe-streetwear imprint, Billionaire Boys Club, in 2005. USHER is the 2024 Apple Music Super Bowl LVIII Halftime Show Performer. The album was mainly recorded in Atlanta, GA with many of Atlanta’s hottest producers including Sean Garrett, Lil John, The Avila Brothers, Mel & Mus, Tricky Stewart, Rico Love, The-Dream, Jermaine Dupri, D Mile among many others. Reid, who haven’t worked together since 2004’s Diamond certified Confessions. This album marks the creative reunion of Usher and L.A.

A true outlier, he is equally at home on the stage of his sold out My Way Las Vegas residency as he was on a 2016 government cultural mission to Cuba as part of President Barack Obama’s Presidential Committee for Arts and Humanities. Since 1999 he has been providing opportunities for young people in underserved communities and enabling them to flourish and achieve seemingly impossible dreams. He has also tirelessly distinguished himself as a devout humanitarian, raising tens of millions of dollars for various causes and uplifting youth via his New Look Foundation. Selling over 80 million records worldwide and collecting dozens of awards, he has simultaneously lit up the small screen on NBC’s The Voice and the big screen in blockbusters such as Hustlers. The multiple GRAMMY Award-winning diamond-selling international megastar, actor, dancer, entrepre- neur, and philanthropist inspires change yet again in 2023 and beyond. Usher has changed music, culture, and countless lives.

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