In either case, we see the world moving towards smaller subscriptions services that serve a need, but don’t satisfy all the needs of consumers. Or there will be a bunch of companies with maybe millions of customers but not enough to make their SVOD business a viable business. It’ll either be the case that there will be a few giant winners, and everyone else will lose. When you hear all these projections for SVOD services over the next few years, that would require pretty much all us households to stop saving money and spend it all on subscription services, which clearly won’t happen. There is no way, in no world, all these companies will be successful. What has become more and more real is that the idea the average consumer will subscribe to Netflix, Amazon, Disney+, Hulu, HBO, ESPN+, Showtime, Starz and Discovery - that is ludicrous. The second thing I think is true is that, as people saw this trend hitting the consumers, everyone decided to launch their own subscription video on demand service.

What has been true is TV apps and on-demand video is replacing linear TV viewership, and that’s really the future. Some of the major players decided they can’t play in this ecosystem and sold, and others doubled down on the content front and go to war with Netflix. It’s had massive ramifications on the media industry, as you’ve seen all these mergers happen as a result of this. What’s interesting is in the past 18 months, you see a massive decline in linear TV viewership, and that’s been fascinating to watch. Now, the decline has been pretty dramatic. Quite frankly, I thought it would happen a lot sooner. Are you surprised at how fast people have migrated to streaming? Tubi launched in 2014, right as the shift towards streaming was getting underway. TheWrap recently caught up with Massoudi to talk about the state of the streaming landscape: Viewers are still open to ad-supported programming, he believes, if they’re offered compelling content. He thinks Tubi can act as a “complement” to powerhouses like Netflix - especially as more players, like Disney and Apple, move into the space.

To Massoudi, the streaming revolution doesn’t have to cost customers an arm and a leg. “Our mission,” Massoudi told TheWrap, “is to make more premium content available to millions of customers across the globe.” More than 7,000 titles will be available down under at first, including “3:10 to Yuma” and “The Blair Witch Project,” while other movies like “Dirty Dancing” will hit the service in the coming months.

On Wednesday, Tubi announced plans to expand beyond North America - where it recently surpassed 20 million users - with the service launching in Australia on Sept. The free, ad-supported platform currently features critically acclaimed movies like “American History X,” “Dances With Wolves,” and “Hustle & Flow,” alongside well-known shows like “Kitchen Nightmares.” That’s what Tubi CEO Farhad Massoudi keeps in mind as he runs the streaming business that launched in 2014, and now has the largest free streaming library around, with 15,000 movies and TV shows on its service in the U.S and Canada. Hustle & Flow had its world premiere at the 2005 Sundance Film Festival, where it received a number of rave reviews and took home the Audience Award.Ad-supported television isn’t dying at the hands of Netflix and Hulu. When local boy-turned-nationwide hip-hop star Skinny Black (Ludacris) comes to town to pay a visit to Arnel (Isaac Hayes), a club owner friendly with Djay, he sees an opportunity to put his demo in the hands of someone who can bring his music to the masses, though it turns out to be far more difficult than he expected. Henson), add their musical input and emotional support and Nola (Taryn Manning) continues to turn tricks to pay the bills. With the technical know-how of Key and the musical input of a local beat maker named Shelby (DJ Qualls), Djay begins turning his way with words and his first-hand knowledge of the street life into music, as his two live-in girlfriends, Lexus (Paula Jai Parker) and Shug (Taraji P. After bumping into an old high-school buddy who works in gospel music, Key (Anthony Anderson), Djay decided to take the plunge and remake himself as a rapper. Djay has always had a gift for spinning stories, and after picking up a cheap keyboard, he begins picking out beats to go along with his rhymes. Djay isn't happy with his life, and the realization that he's reached the same age when his father unexpectedly died has made him start thinking about changing his ways. Djay (Terrence Howard) is a low-level pimp and drug dealer who scraped together a living in the ghettos of Memphis, TN. One man's struggle to rise above his circumstances prompts him to try a career in music in this acclaimed drama from writer and director Craig Brewer.

Hustle and flow tubi